Drapers speaks to the managing director of lingerie brand Hanro, Stephan Hohmann, about how the label stays true to its roots as it pushes future innovation.
Emily Bendell, founder of Drapers Award-winning lingerie brand Bluebella, reveals how Fifty Shades of Grey opened the door to stockists such as Next, Asos and House of Fraser
What's next for M&S's market-leading lingerie?Subscription
Drapers talks to Soozie Jenkinson, head of design for lingerie, active and swim at Marks & Spencer about building a lasting celebrity collaboration and the next big lingerie trends.
Triumph's uplifting campaignSubscription
Triumph’s Roman Braun and Suzanne McKenna are hoping to change the lingerie brand’s image with a campaign led by actress Julianne Moore.
Wacoal Europe remodels its brands' strategiesSubscription
Lingerie and swimwear business Wacoal Europe has refreshed its brand portfolio for spring 18. Brand director Laura Simon talks us through the changes and reflects on how the UK market is evolving.
The fast-moving founders of Drapers Award-winning agency Claret Showroom are preparing for another year of stellar growth.
Head of design at Swedish womenswear retailer Lindex, Annika Hedin has been at the brand since she graduated from university almost 20 years ago. She talks to Drapers about heritage, sustainability and balance.
Brand showcase: Panache LingerieSubscription
Panache, the Sheffield-based, family-owned D+ lingerie brand, has been designing and producing beautifully crafted lingerie for almost 40 years.
Advertorial: Hanro's elegance in innovationSubscription
Quality, comfort and luxury are the bywords of 130-year-old brand Hanro.
Honey Birdette founder Eloise Monaghan thought “I could do better” when she saw lingerie in a store, and is proving her point with her rapidly expanding brand.