Tag : experiential retail
Nike’s new store concept is tailored to the needs of a very specific local community and has been described by the retailer as an “experimental digital-meets-physical pilot”
Gyms in stores: workout winner or fitness flop? Subscription
As Sports Direct, JD Sports and now Debenhams launch on-site fitness centres, Drapers investigates whether this growing trend set to continue.
Foot Locker opens new London store Subscription
Foot Locker has opened a new flagship store in London’s Marble Arch.
Drapers takes a look forward to the trends and technology that will define the direction of stores for the next 100 years of fashion retail.
John Lewis will bring a “curated shopping experience which until now has been the preserve of independents” to Westfield London, managing director Paula Nickolds has said.
Mango to launch digital fitting rooms Subscription
Mango has partnered with Vodafone to roll out new digital fitting rooms, which will feature smart mirrors.
Sports Direct to open gaming areas in storesSubscription
Sports Direct plans to launch gaming concessions and e-sports areas in some of its stores, after owner Mike Ashley signed a £3.2m deal with video games retailer Game Digital to buy 50% of its e-sports division Belong.
What works in experiential retailSubscription
Drapers samples what the innovative experiential retailers have to offer.
The five challenges facing luxurySubscription
In October, luxury retail group Walpole hosted the London Luxury Think Tank to discuss innovation and creativity in the market.
Making the most of mallsSubscription
As fashion space in shopping centres falls, schemes must evolve to attract the modern retailer and shopper.