Tag : Drapers Digitals
The essentials of engaging through innovationSubscription
Delving into the world of innovation and fashion at the Drapers Digital Festival, panellists Alixandra Burn, head of digital at Warehouse, Sally-Anne Newson, customer experience and digital product director at Shop Direct, Lars Rabe, managing director in the UK/EU for True Fit, and Rob Massa, general manager (EMEA) at BounceX, debated the best ways to engage fashion customers through innovation.
At the hub of Drapers Digital Festival, Tinyclues senior director product marketing François Laxalt and UK director Katy Bennett shared their best practice for using AI-based marketing to drive campaign revenue and customer engagement.
Capturing data details is the future for online said William Adler, in conversation with Ralph Lauren ecommerce president Marcelle Parrish at the Drapers Digital Festival today.
Last week fashion’s finest independent retailers and brands gathered at The Brewery in the City of London to celebrate the very best in the industry.