Tag : influencers
Amazon is partnering with global influencers to launch its new limited edition fashion concept, The Drop.
Five things brands can learn from Fyre FestivalSubscription
The shocking story of the botched attempt to organise a new, luxury music festival in the Bahamas has gripped the nation thanks to a recently released documentary by Netflix.
Shoppers grow wary of influencer marketingSubscription
The boom in influencers has revolutionised how many brands market themselves, but a new survey shows that the majority of consumers find it difficult to discern when an influencer has been paid to promote a product.
US-based app Liketoknow.it is helping influencers to monetise their fashion content, and let their fans buy into the look.
From social media megastars to micro-influencers, Drapers explores how retailers and brands can best work with the next generation of celebrities
Topshop in beauty tie-up with Kylie JennerSubscription
Topshop has teamed up with super-influencer Kylie Jenner to launch pop-ups of her make-up brands to US stores.
US influencers warned over Instagram ads Subscription
Influencers and celebrities in the US have been cautioned over the failure to clearly disclose promotional posts on Instagram.
The growing sphere of the influencerSubscription
How can retailers harness the ever-increasing power of the influencer?