Tag : Body dimension data
The future of fitSubscription
Drapers consults five fit experts on future trends in body-dimension data and fit.
No matter what channel you sell through, fit matters, says Ed Gribbin, president of Alvanon
Using fit data to flourishSubscription
It is not enough to gather body fit data – understanding how to use it is crucial.
The fit challengeSubscription
As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.
How to make body data workSubscription
How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage.