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Tag : Body dimension data

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  • The future of fit

    The future of fitSubscription

    In Business23 October 2017

    Drapers consults five fit experts on future trends in body-dimension data and fit. 

  • Drapers fit finals 05 lighter purple

    The fit guide: tackling a business-critical issueSubscription

    Supplement20 October 2017

    No matter what channel you sell through, fit matters, says Ed Gribbin, president of Alvanon

  • Drapers fit finals 03

    Using fit data to flourishSubscription

    In Business20 October 2017

    It is not enough to gather body fit data – understanding how to use it is crucial. 

  • Drapers fit finals 05 lighter purple

    The fit challengeSubscription

    In Business20 October 2017

    As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.

  • Campaign image pharrell group landscape

    How to make body data workSubscription

    In Business19 October 2017

    How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage.