Tag : DFF17
How Asics gets shoppers to vote with their feetSubscription
Data, the right technical staff training and “word of mouth” recommendations have been key aspects to Asics’ success, chief executive EMEA Alistair Cameron told the Drapers Fashion Forum on 12 October.
Amazon’s tactics to build trust in ecommerceSubscription
Amazon Pay UK general manager Karen Pepper shared her perspective on winning ecommerce customer trust at the Drapers Fashion Forum on 12 October, held at London’s County Hall.
Moss Bros chairman: ‘X-Factor saved our bacon’Subscription
Debbie Hewitt, chairman of Moss Bros, spoke to delegates at the Drapers Fashion Forum about the boost to suit sales from boybands, and how the demise of some of the UK’s menswear retailers has benefited the business.
Facing up to changing consumer behaviour Subscription
Tom Goodwin, executive vice-president and head of innovation at Zenith Media, spoke to the Drapers Fashion Forum about the future of advertising and marketing in fashion, what is changing and what hasn’t changed enough.
Three ways to bolster your own-label offerSubscription
Debating at today’s Drapers Fashion Forum in London, Jo Hooper, product director of Pure Collection and Sergio Odriozola, vice-president of product and merchandising at ZLabels, Zalando told delegates how best to bolster their in-house fashion offer.
The Levi's strategy for market leadershipSubscription
Levi’s has enjoyed its strongest third-quarter performance in Europe for more than 10 years but it is not resting on its laurels, the brand’s vice-president for North Europe said today.
China’s Singles Day: an $18bn opportunity Subscription
China’s Singles Day is an opportunity there for the taking for UK retailers and brands, says Mei Chen, international business development lead at Alibaba Group.
Top tips for forging global franchisesSubscription
A group of experts at today’s Drapers Fashion Forum revealed their insider advice for global expansion, focusing on the franchise model and their tips for success.
Speaking during a session at Drapers Fashion Forum on 12 October, held at London’s County Hall, Matchesfashion global customer experience director Ines Lareo said avoiding “silos” is critical in improving customer experience.
Four athleisure insights from Lucas HughSubscription
Anjhe Mules, founder of high-performance activewear brand Lucas Hugh shared her insights on the booming activewear market at the Drapers Fashion Forum.