Tag : data
Fashion’s new success metricsSubscription
The retail market is evolving, so what metrics should retailers be measuring? A new WGSN report outlines today’s parameters of success.
The secrets of Levi's digital transformationSubscription
Marc Rosen, executive vice-president and president of global ecommerce at Levi Strauss, tells Drapers about the heritage denim brand’s new virtual fitting room and keeping up with customers.
How to find a brand's most profitable customersSubscription
Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in customer data, how can we make sense of it?
Third of customers falsify personal data onlineSubscription
More than a third of consumers (41%) provide false information when signing up for products and services online in order to limit the amount of information they share, new figures have found.
M&S invests in data to improve customer insightSubscription
Marks & Spencer has partnered with data science company Starcount to predict future customer buying behaviour, as part of the retailer’s five-year transformation plan.
True Fit bags $55m in funding roundSubscription
Clothing and footwear data platform True Fit has secured $55m (£39.9m) in its latest funding round, which it will use to boost its artificial intelligence (AI) offering.
Black Friday footfall to linger over weekendSubscription
Footfall on the high street is to increase by a fifth on Black Friday and remain above average for the rest of the weekend, new research has found.
GDPR: are you ready for data D-Day?Subscription
With seven months to go until the General Data Protection Regulation comes into effect, retailers are starting to make preparations for an information sea change
Apply in-store intelligenceSubscription
Technology is enabling highly personalised levels of customer tracking and marketing, which retailers can exploit in stores.
How Asics gets shoppers to vote with their feetSubscription
Data, the right technical staff training and “word of mouth” recommendations have been key aspects to Asics’ success, chief executive EMEA Alistair Cameron told the Drapers Fashion Forum on 12 October.