Tag : data
In a digital world, online reviews are an increasingly important way for retailers to connect with their customers – building trust and responding to feedback to help shape their offers and grow their businesses.
Footfall suffers summer slump Subscription
Weak consumer confidence, declining sales and Brexit uncertainty have caused UK footfall to fall in August, new data reveals.
EU to probe Amazon's use of sellers' dataSubscription
The European Union’s competition regulator has launched an investigation into Amazon over concerns that it is using its sellers’ data to gain a competitive advantage.
Fashion’s new success metricsSubscription
The retail market is evolving, so what metrics should retailers be measuring? A new WGSN report outlines today’s parameters of success.
The secrets of Levi's digital transformationSubscription
Marc Rosen, executive vice-president and president of global ecommerce at Levi Strauss, tells Drapers about the heritage denim brand’s new virtual fitting room and keeping up with customers.
How to find a brand's most profitable customersSubscription
Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in customer data, how can we make sense of it?
Third of customers falsify personal data onlineSubscription
More than a third of consumers (41%) provide false information when signing up for products and services online in order to limit the amount of information they share, new figures have found.
M&S invests in data to improve customer insightSubscription
Marks & Spencer has partnered with data science company Starcount to predict future customer buying behaviour, as part of the retailer’s five-year transformation plan.
True Fit bags $55m in funding roundSubscription
Clothing and footwear data platform True Fit has secured $55m (£39.9m) in its latest funding round, which it will use to boost its artificial intelligence (AI) offering.
Black Friday footfall to linger over weekendSubscription
Footfall on the high street is to increase by a fifth on Black Friday and remain above average for the rest of the weekend, new research has found.