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Tag : branding

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  • Kipling new classics0567

    Kipling rebrands for a new audienceSubscription

    Fashion16 July 2018

    Drapers talks to Kipling’s vice-president and general manager Olivier Gay to find out how the 1990s favourite is strategising its future evolution.

  • Black Friday deals

    Reluctant retailers rein in Black Friday discountsSubscription

    News17 October 2017

    UK retailers are likely to rein in the Black Friday discounts they offer this year as they try to claw back margin in the face of tough trading.