Tag : branding
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Kipling rebrands for a new audienceSubscription
Drapers talks to Kipling’s vice-president and general manager Olivier Gay to find out how the 1990s favourite is strategising its future evolution.
Reluctant retailers rein in Black Friday discountsSubscription
UK retailers are likely to rein in the Black Friday discounts they offer this year as they try to claw back margin in the face of tough trading.