Tag : Bluebella
Bluebella ramps up US expansion Subscription
Lingerie brand Bluebella is expanding its presence in the US following deals with key retailers including Revolve, Shopbop and Bloomingdale’s.
Pushing the limits of lingerieSubscription
How customer demand for comfort, diversity and niche styling are changing the shape of the lingerie sector – from the big brands to the start-ups.
Emily Bendell, founder of Drapers Award-winning lingerie brand Bluebella, reveals how Fifty Shades of Grey opened the door to stockists such as Next, Asos and House of Fraser
Joules and Missguided triumphed at the Drapers Awards 2017, each securing a double award win.