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Tag : Customer experience

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  • M&S Rosie Huntington-Whiteley

    M&S bra-fitting goes digital Subscription

    News25 February 2020

    Marks & Spencer has introduced a new digital bra-fit tool to gain access to customer data and improve its in-store shopping experience. 

  • shutterstock 1046217532 index

    Five-star style: why online reviews are a fashion necessitySubscription

    Features20 February 2020

    In a digital world, online reviews are an increasingly important way for retailers to connect with their customers – building trust and responding to feedback to help shape their offers and grow their businesses.

  • Icon Outlet Opening

    First look: The O2's Icon Outlet opensSubscription

    News18 October 2018

    Drapers had a first look at the new Icon Outlet shopping centre, which opens to the general public at London’s The O2 on Saturday.

  • john lewis personal shopping

    John Lewis launches private shopping experience Subscription

    News16 October 2018

    John Lewis is giving shoppers the opportunity to book out an entire store for private shopping, as part of three new services aimed at creating a more personalised experience for customers. 

  • amanda hill harrods

    Insight into creating the Harrods customer experience Subscription

    News11 October 2018

    Speaking at Drapers Fashion Forum, Amanda Hill, newly appointed chief marketing and customer officer at Harrods, gave her thoughts on how to redesign business in a more customer-centric fashion.