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Tag : Diesel

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  • Only the BraveSubscription

    Comment30 March 2010

    Diesel’s original tag line ‘Only the Brave’ has never been more true, as it takes a lot of guts to remove product entirely from your above-the-line advertising and replace it with a cryptic slogan, ‘Be Stupid.’

  • lcm opening party

    Off the record, January 15 2016Subscription

    Community18 January 2016

    What’s been happening in the world of fashion this week.

  • Allesandro Bogliolo

    The Drapers Interview: Alessandro Bogliolo on refuelling DieselSubscription

    The Drapers Interview27 January 2016

    Chief executive Alessandro Bogliolo explains why he dropped wholesale accounts and is opening more shops to “premiumise” the Italian brand, while also seeking to boost revenues by advertising on porn sites.


    Diesel leads fashion's race to get raunchySubscription

    Features17 February 2016

    As advertising opportunities rise on porn sites and “dating” apps, should fashion brands learn how to hook up?

  • Diesel

    Diesel to open in Westfield Stratford CitySubscription

    News17 March 2016

    Diesel is to open a store in Westfield Stratford City in June, as it continues its international retail rollout.

  • Diesel

    Off the record: March 25 2016Subscription

    Community22 March 2016

    Film nights and denim weddings: the week’s key fashion events.

  • Diesel

    Hewlett appointed European boss at Diesel Subscription

    News12 October 2016

    Diesel’s former managing director of northern Europe, Jonny Hewlett, has been appointed regional director of Europe at the business.

  • Db 11 1st floor

    Diesel roars into KnightsbridgeSubscription

    Features1 November 2016

    Industrial and classic combine in Diesel’s new Knightsbridge concept store.

  • Barbour

    Premium Brand of the YearSubscription

    Features18 November 2016

    Sponsored by Torque

  • Diesel

    Diesel rolls out wearable 'authenticity tool'Subscription

    News8 February 2017

    Denim brand Diesel is set to introduce anti-counterfeiting technology to all its jeans by the end of the year, in an attempt to tackle fakes on the market.

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