Tag : Diesel
Only the BraveSubscription
Diesel’s original tag line ‘Only the Brave’ has never been more true, as it takes a lot of guts to remove product entirely from your above-the-line advertising and replace it with a cryptic slogan, ‘Be Stupid.’
Off the record, January 15 2016Subscription
What’s been happening in the world of fashion this week.
Chief executive Alessandro Bogliolo explains why he dropped wholesale accounts and is opening more shops to “premiumise” the Italian brand, while also seeking to boost revenues by advertising on porn sites.
Diesel leads fashion's race to get raunchySubscription
As advertising opportunities rise on porn sites and “dating” apps, should fashion brands learn how to hook up?
Diesel to open in Westfield Stratford CitySubscription
Diesel is to open a store in Westfield Stratford City in June, as it continues its international retail rollout.
Off the record: March 25 2016Subscription
Film nights and denim weddings: the week’s key fashion events.
Hewlett appointed European boss at Diesel Subscription
Diesel’s former managing director of northern Europe, Jonny Hewlett, has been appointed regional director of Europe at the business.
Diesel roars into KnightsbridgeSubscription
Industrial and classic combine in Diesel’s new Knightsbridge concept store.
Premium Brand of the YearSubscription
Sponsored by Torque
Diesel rolls out wearable 'authenticity tool'Subscription
Denim brand Diesel is set to introduce anti-counterfeiting technology to all its jeans by the end of the year, in an attempt to tackle fakes on the market.