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Tag : Diesel

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    Diesel leads fashion's race to get raunchySubscription

    Webwatch17 February 2016

    As advertising opportunities rise on porn sites and “dating” apps, should fashion brands learn how to hook up?

  • Allesandro Bogliolo

    The Drapers Interview: Alessandro Bogliolo on refuelling DieselSubscription

    The Drapers Interview27 January 2016

    Chief executive Alessandro Bogliolo explains why he dropped wholesale accounts and is opening more shops to “premiumise” the Italian brand, while also seeking to boost revenues by advertising on porn sites.

  • lcm opening party

    Off the record, January 15 2016Subscription

    Community18 January 2016

    What’s been happening in the world of fashion this week.

  • Only the BraveSubscription

    Blogs30 March 2010

    Diesel’s original tag line ‘Only the Brave’ has never been more true, as it takes a lot of guts to remove product entirely from your above-the-line advertising and replace it with a cryptic slogan, ‘Be Stupid.’

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