Tag : Diesel
Diesel leads fashion's race to get raunchySubscription
As advertising opportunities rise on porn sites and “dating” apps, should fashion brands learn how to hook up?
Chief executive Alessandro Bogliolo explains why he dropped wholesale accounts and is opening more shops to “premiumise” the Italian brand, while also seeking to boost revenues by advertising on porn sites.
Off the record, January 15 2016Subscription
What’s been happening in the world of fashion this week.
Only the BraveSubscription
Diesel’s original tag line ‘Only the Brave’ has never been more true, as it takes a lot of guts to remove product entirely from your above-the-line advertising and replace it with a cryptic slogan, ‘Be Stupid.’