Tag : TikTok
Gen Z's alternative social channelsSubscription
As Facebook and Instagram have become well established for retailers, and consumers spread their social attention to new platforms, Drapers looks into the success of four alternative platforms: TikTok, Snapchat, Twitch and Pinterest.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.