Tag : marketing
The perils of 'highly sexualised' advertisingSubscription
Boohoo and Missguided ads have been banned for being “highly sexualised” and not “socially responsible”, prompting questions about the imagery and messaging fast fashion uses to sell product to young shoppers.
Three essential tips for building a brandSubscription
Linzi Boyd, founder of brand-building business BoB, took to the stage at the Drapers Fashion Forum in London this morning to share how businesses can create an emotional connection with their customers.
Who do you need in your retail dream team?Subscription
Drapers imagines the perfect top team for retailers
New approaches to traditional advertising techniques are helping fashion brands to reach customers in fresh ways.
Levi's: the making of a $6bn brand Subscription
If ever the fashion industry needed proof of the power of storytelling to sell clothes, then Levi’s is it.
Dr Martens has appointed Mathieu Garcia, vice president of marketing at Ralph Lauren’s European operations, as its new global marketing director.
Koovs warns on full-year sales as losses narrow Subscription
Indian etailer Koovs has warned that full-year sales will be struck by a fall in marketing spend, as it posted flat sales for the six months to 30 September.
UK retailers are likely to rein in the Black Friday discounts they offer this year as they try to claw back margin in the face of tough trading.
Facing up to changing consumer behaviour Subscription
Tom Goodwin, executive vice-president and head of innovation at Zenith Media, spoke to the Drapers Fashion Forum about the future of advertising and marketing in fashion, what is changing and what hasn’t changed enough.
Wacoal launches podcast seriesSubscription
Lingerie and swimwear business Wacoal has launched an all-female podcast series through its brand Freya.