Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tag : marketing

Sort By: Newest firstOldest firstA-ZZ-A

  • ASA described Missguided ads as 'sexually suggestive"

    The perils of 'highly sexualised' advertisingSubscription

    News29 October 2019

    Boohoo and Missguided ads have been banned for being “highly sexualised” and not “socially responsible”, prompting questions about the imagery and messaging fast fashion uses to sell product to young shoppers.  

  • Linzi boyd lo res

    Three essential tips for building a brandSubscription

    News10 October 2019

    Linzi Boyd, founder of brand-building business BoB, took to the stage at the Drapers Fashion Forum in London this morning to share how businesses can create an emotional connection with their customers.

  • C suites

    Who do you need in your retail dream team?Subscription

    Features10 September 2019

    Drapers imagines the perfect top team for retailers 

  • I saw it first taxis

    New ad breaks: how to reach Gen Z and millennialsSubscription

    Features3 September 2019

    New approaches to traditional advertising techniques are helping fashion brands to reach customers in fresh ways. 

  • levis cropped

    Levi's: the making of a $6bn brand Subscription

    News18 March 2019

    If ever the fashion industry needed proof of the power of storytelling to sell clothes, then Levi’s is it.

  • originals

    Dr Martens poaches marketing director from Ralph LaurenSubscription

    News8 February 2018

    Dr Martens has appointed Mathieu Garcia, vice president of marketing at Ralph Lauren’s European operations, as its new global marketing director.

  • Koovs

    Koovs warns on full-year sales as losses narrow Subscription

    News19 December 2017

    Indian etailer Koovs has warned that full-year sales will be struck by a fall in marketing spend, as it posted flat sales for the six months to 30 September.

  • Black Friday deals

    Reluctant retailers rein in Black Friday discountsSubscription

    News17 October 2017

    UK retailers are likely to rein in the Black Friday discounts they offer this year as they try to claw back margin in the face of tough trading. 

  • Dsc0601

    Facing up to changing consumer behaviour Subscription

    News12 October 2017

    Tom Goodwin, executive vice-president and head of innovation at Zenith Media, spoke to the Drapers Fashion Forum about the future of advertising and marketing in fashion, what is changing and what hasn’t changed enough.

  • maya jama host 2

    Wacoal launches podcast seriesSubscription

    News27 September 2017

    Lingerie and swimwear business Wacoal has launched an all-female podcast series through its brand Freya.

Show  10 per page20 per page50 per page