Tag : marketing
Levi's: the making of a $6bn brand Subscription
If ever the fashion industry needed proof of the power of storytelling to sell clothes, then Levi’s is it.
Dr Martens has appointed Mathieu Garcia, vice president of marketing at Ralph Lauren’s European operations, as its new global marketing director.
Koovs warns on full-year sales as losses narrow Subscription
Indian etailer Koovs has warned that full-year sales will be struck by a fall in marketing spend, as it posted flat sales for the six months to 30 September.
UK retailers are likely to rein in the Black Friday discounts they offer this year as they try to claw back margin in the face of tough trading.
Facing up to changing consumer behaviour Subscription
Tom Goodwin, executive vice-president and head of innovation at Zenith Media, spoke to the Drapers Fashion Forum about the future of advertising and marketing in fashion, what is changing and what hasn’t changed enough.
Wacoal launches podcast seriesSubscription
Lingerie and swimwear business Wacoal has launched an all-female podcast series through its brand Freya.
Long Tall Sally appoints new marketing chiefSubscription
Specialist womenswear retailer Long Tall Sally has hired Lara Bonney as its new chief marketing officer.
Asics ramps up marketing team with senior hiresSubscription
Japanese sportswear giant Asics has made two senior marketing hires in its European arm.
Gant launches Youtube-based TV showSubscription
Sweden-based fashion brand Gant is switching advertising strategy with the launch of Youtube-based TV show, premiering on 9 October.
US etailer Nasty Gal has partnered with internet marketing company Awin to launch its first UK affiliate programme.