Tag : ecommerce
Content: the best ways to tell your brand storySubscription
Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.
Maximilian Bittner, CEO of resale giant Vestiaire Collective, details his ambitious, industry-shifting ambitions for the fast-growing luxury platform.
The Row launches online storeSubscription
Luxury fashion house The Row, from US actresses-turned-designers Mary-Kate and Ashley Olsen, launched its ecommerce business today.
Fast fashion etailer Femme Luxe has reached £1m in monthly sales, and plans to increase this to £2m per month by August.
Global Fashion Group prepares IPOSubscription
International etailer Global Fashion Group (GFG) is gearing up to float on the Frankfurt Stock Exchange
A substantial 18.7% growth in ecommerce sales helped Moss Bros’ most recent overall sales for the 15 weeks to 11 May remain buoyant. Drapers spoke to head of ecommerce Matthew Henton to find out how he is going to sustain the growth driving Moss Bros’ balance sheet.
Mytheresa to launch menswear Subscription
Luxury womenswear etailer Mytheresa is launching menswear in January 2020.
Nosto: ‘Personalisation is a must-have’Subscription
At the Drapers Digital Festival today, Max Wilkinson, ecommerce specialist at personalisation platform Nosto, explained how data can be used to deliver personal and relevant shopping experiences.
For the fast-moving fashion industry, innovating at speed is crucial. Fayez Mohamood, CEO and co-founder of retail marketing platform Bluecore shared his tips with the Drapers Digital Festival.
Adidas: 'Turn your business on its head'Subscription
Stephanie Peterson, vice-president digital – planning and activation at Adidas, kicked off today’s Drapers Digital Festival by urging retailers to turn their everyday business practices “on their head”.