Position last year: 57
Colin Henry has slipped 25 places after a challenging year that saw him leave the business in September, partway through a five-year turnaround plan.
Reports suggest Jaeger’s private equity owner Better Capital, led by Tory donor Jon Moulton, wanted to take the brand more mainstream; something Henry was set against.
The dapper Scotsman joined Jaeger in 2013, after it had slumped into the red following attempts to attract younger customers and cut costs by introducing cheaper materials which backfired. His five-year plan to rebuild Jaeger’s reputation as a high-quality premium brand – and by extension its sales – hit a bump in the road in autumn 2014 due to the warm weather. Henry told Drapers earlier this year that he was confident autumn 15 would see it turn the corner into profitability.
In its most recent accounts, for the year ending February 28, Jaeger reported a pre-tax loss of £7.9m, although sales increased 6% to £84.2m, up 8% on a like-for-like basis, so it was moving in the right direction – but perhaps not quickly enough for Better Capital. All eyes are now on where Henry will reappear.