Position last year: 14
It’s been another busy year for Christopher Bailey as he settled into his role as both chief creative and chief executive officer at Burberry. Over the last 12 months he has continued to evolve the brand, maintaining its position as the innovative headline act at London’s fashion weeks, while also honouring it’s Made in Britain heritage.
For example, last month he announced the investment of £50m into a new manufacturing and weaving factory in South Bank, Leeds, allowing Burberry to continue production in the UK.
In another shake up of the brand, Bailey also revealed the merging on his three labels Prorsum, London and Brit into one label simply called Burberry, while digital innovations this year included becoming the first brand to launch a dedicated channel on Apple Music and being the first brand to shoot and publish its advertising campaign via social media channel Snapchat.
In June Bailey sought to increase dwell times by opening Thomas’s, a café that expanded Burberry’s Regent Street flagship and he was also named the first patron of Graduate Fashion Week, having been the first graduate to win the GFW Gold Award back in 1991.
Business-wise, under Bailey’s leadership Burberry beat analyst’s expectations this year, with underlying pre-tax profit flat at £153m and up 3% on a constant currency basis for the six months to September 30. Investors also approved Bailey’s £8m pay package in 2015 – a good year all round for the boss.