Respected across the industry for successfully tapping into the key trends and experimenting with digital firsts, Ray Kelvin has had another strong year at the helm of Ted Baker. In its latest results for the 28 weeks to 12 August, revenues rose 14% to £295.7m – despite the tough market – while ecommerce sales rose a whopping 43.8% to £42.7m.
Kelvin attributed much of the success this year to a “visionary” outlook and sustained investment in logistics. A new distribution centre opened in Derby this year – it has enabled him to build a truly multichannel business, rather than one focused separately on stores and online.
This multichannel approach to retailing also encouraged him to launch a 360º shoppable video for Ted Baker in March.
Kelvin underlined his innovative approach to retail to Drapers in August when he said: “As visionaries we’ve not sat in a corner and said to ourselves that we will continue to run our business as we always have. We need to be early adopters and early movers. We need to embrace all channels as the future.”