As the rise of athleisure stretches its influence across the retail industry, Lululemon, led by CEO Laurent Potdevin, is one of the dominant and pioneering players in the market.
Since Potdevin joined the business in 2014, Lululemon has carved out a distinct niche in the activewear sector thanks to its experiential stores, premium quality, technical approach to design and overall “zen” outlook. This approach has soared in popularity in recent years with the rise of the wellness trend.
In its latest results, released in December, Potdevin’s strategy continued to pay off – global net revenue jump 14% to $619m (£462m) for the third quarter of 2017, ending 29 October. Gross profit for the same period reached $322m (£241m), up 16% on 2016.