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Drapers Top 100 2017 – 61. Martin Harbech, head of ecommerce and retail, Facebook

Martin Harbech, Facebook

Tech whiz Martin Harbech has stints at both Google and Amazon under his belt. Based in London, he now heads Facebook and Instagram’s commerce teams.

More than 2 billion people are active on Facebook, and there are more than 800 million user accounts on Instagram. Both platforms have become an increasingly important way for retailers to reach and sell to their customers.

This year, Facebook has rolled out a new ad format that allows retailers to showcase their products more effectively, and many fashion businesses are also exploring the use of chatbots within its Messenger function.

A patent filed for facial-recognition technology this month will unleash even more possibilities.

Back to the Drapers Top 100 2017

 

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