Womenswear etailer Misspap is launching a 20-piece collection in Topshop’s store at the Liverpool One shopping centre.
The trial partnership, which the brands describe as a “synergy”, launches on 16 June. Misspap will occupy space on the ground floor of the Liverpool store to gain the most impact and customer attention, and will run online campaigns to raise footfall to the shop.
Chief executive of Misspap John Quinn said: “I have a long history with Topshop as I have taken a number of brands in there, so approached them to ask what they would like us to do with them.
“The idea that this is a trial for both of us. We think it will be successful, and marketing initiatives we will employ will ensure that it works.”