Chiara Ferragni, aka The Blonde Salad, makes it into the Power 100 this year to represent the power of influencers in general on fashion.
Retailers and brands today can partner with an ever-increasing pool of influencers at every level of the industry: from social media stars with followings that stretch into the hundreds of thousands to micro-influencers with committed fans. Influencers are, and look set to remain, a crucial part of the fashion industry, and sit front row at fashion weeks around the globe.
Ferragni married Federico Lucia in not one but two custom-made Dior gowns earlier this year. She also attended her rehearsal dinner in yet another custom-made dress, this time from Prada.
The wedding sparked 67 million interactions on social media, according to data analytics firm Launch Metrics.