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Emma Wisden, European managing director, Urban Outfitters

Emma wisden could do with a new one, will ask

Emma Wisden says Urban Outfitters is in a strong position because it is a “disruptor brand” that has been enjoying growth in bricks-and-mortar retailing, as well as online.

This year the US retailer opened stores in Cheltenham and Oxford, as well as expanding further into Europe. It signed a franchise partnership deal with Azadea Group to expand in the Middle East and North Africa.

In November, Urban Outfitters Group – which owns lifestyle retailer Anthropologie – reported a 10% rise in UK sales to £206m for the year to January 2018. It made a £5.9m profit in the UK, reversing a £2.7m loss in 2016/17.

Growth was attributed to new stores and a strong online presence. It will add more ranges to its online offer in a bid to further drive sales.



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