Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Helen Connolly, CEO, Bonmarché

It has been a year of two halves for value womenswear retailer Bonmarché.

In June, it announced a 38.1% leap in pre-tax profit to £8m for the year to 31 March, despite a 2.2% dip in total revenue to £186m.

The rise was attributed to a tight control of gross margin and costs, as well as an increase in online sales, which rose by 34.5%. However, the next six months proved challenging: underlying profit before tax fell 21% year on year to £3.3m in the 26 weeks to 29 September.

The good news is that online sales were up by 28.9% in the half-year, and now account for 12% of total sales, up from 9% last year.

Helen Connolly says Bonmarché is driving online growth by extending size options and lengths on the website, and introducing third-party brands. In stores, it has introduced a new replenishment system driven by artificial intelligence.

Bonmarché is also modernising its estate by investing in window displays, digital screens, and new fixtures and fittings.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.