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Laura Tenison, founder and CEO, Jojo Maman Bébé

This year has been one of domestic and international growth for maternity and childenswear retailer Jojo Maman Bébé.

As well as growing its UK estate – it now has 93 stores in the UK and Ireland, all of which are profitable – it opened its first four stores in the US. Founder Laura Tenison says bricks-and-mortar retail will remain an important part of the business.

In its most recent results, revenue was up 20% to £57.5m for the year to June 2017, compared with 2015/16, and pre-tax profit rose 8.3% to £3.9m. Online sales were rose 39.8% to £18.2m and now represent a third of Jojo’s total revenue.

One of the few specialist retailers to make it into this year’s Power 100, in November, Jojo Maman Bébé won the coveted Drapers Award for Fashion Retail Business of the Year (£30-£100m turnover). Judges said it was an “impressive business on so many fronts”, and puts its customers and at the heart of everything it does.



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