Colin Porter set his sights firmly on the international expansion of Joules in 2018, after the lifestyle retailer exceeded its own expectations for growth.
Porter told Drapers in June that he planned to concentrate on opportunities in the US, Germany and the Far East. In particular, Joules is opening more doors and introducing new categories for its wholesale partners in the US, including adding womenswear to its childrenwear offer in department chain Nordstrom.
Porter is also slowly building its UK store portfolio, and plans to use pop-up stores on short-term leases to “test out” new locations in the coming years. In November, Joules obtained planning permission for a new 60,000 sq ft headquarters in Leicestershire.
Underlying pre-tax profit rose 28.5% to £13m for year to 27 May, while sales were up 18.4% to £185.9m. International sales made up 13.1% of overall revenue.
Topping off an excellent year, Joules won Fashion Retail Business of the Year (£101-£500m turnover) at the Drapers Awards 2018. Judges praised its impressive growth and creative approach.