Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Paula Nickolds, managing director, John Lewis

Paula Nickolds pressed on with her own-brand strategy this year, overseeing the launch of John Lewis & Partners – an 800-piece womenswear collection, which she said was its “most significant fashion investment to date”. A menswear range will follow in spring 19.

Fashion sales grew 1.2% year on year in the six months to 28 July. Womenswear sales rose 4.1% and own-brand leapt by 12.2%.

Nickolds plans to grow the proportion of own-brand and exclusive product from 30% of sales to 50% over the next three years.

Stores also underwent a revamp. Nickolds forged ahead with her experiential crusade, testing new services such as classes, personal styling and a front-of-house concierge in 15 branches. It also plans to open further rooftop bars and pop-up cinemas in various locations.

In a highly promotional retail market, John Lewis’s “never knowingly undersold” price promise hit its bottom line – profits before tax and exceptional items at the group, which includes supermarket Waitrose & Partners, fell 98.8% to £1.2m in the half-year. However, with its own-brand ambitions, the retailer is successfully differentiating its offer from department store rivals.

Paula Nickolds

Paula Nickolds

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.