In April, Nick Beighton said Asos was planning to “step on the gas” across several key areas, including technology and “game-changing” artificial intelligence functions, as well as warehousing and back office systems.
It opened a US distribution centre in Atlanta in the summer and phase two of the 800,000 sq ft Eurohub warehouse in Berlin is under way.
Alongside this, Beighton outlined a personal passion for Asos to become more sustainable, and said it is mulling initiatives to cut plastic waste.
The etailer hosted a conference for its bestselling brands to discuss sustainability in the fashion industry, as well as an event at the House of Lords to identify and address modern slavery risks in the clothing sector.
Asos has continued its impressive pace of growth, posting a 28% increase in profit before tax to £102m for the year to 31 August year on year. UK retail sales increased 23% to £861.3m, while international sales were up 27% to £1.5bn.
Asos said there was no change to its full-year 2019 expectations, which include a 20%-25% increase in sales and 4% improvement in EBIT margin.