Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Umar Kamani, founder and CEO, PrettyLittleThing

After featuring in Drapers’ 30 Under 30 list of rising stars in January 2018, CEO Umar Kamani has led his fast fashion retailer Pretty-LittleThing (PLT) on another meteoric rise this year.

Sales in the six months to 31 August 2018 soared 132% to £168.6m.

PLT kicked off its marketing initiatives in January announcing a year-long partnership with pop culture TV channel E! Entertainment Television. It has since launched celebrity collaborations including Ashley Graham and Hailey Baldwin, the latter garnering praise for its inclusive campaign.

The retailer now has 10.5 million followers on Instagram and continues to lead the way in terms of social engagement.

Over the summer, PLT moved out of the space it occupied in parent company Boohoo Group’s warehouse and into its own 615,000 sq ft facility in Sheffield, allowing it to increase capacity to meet the growing demand for its product.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.