Under the leadership of CEO Federico Marchetti, Yoox Net-a-Porter Group has had an incredibly busy year.
Following the acquisition by Richemont of all remaining shares in the YNAP Group in May, senior hires were made throughout 2018. Olivier Schaeffer was appointed as global chief operating officer and Emma Mortimer as managing director for the Outnet in May.
In October, YNAP appointed Paolo Mascio as its new president of off-season, with responsibility for Yoox and the Outnet, replacing Alessandra Rossi.
The company signed a strategic global partnership with Alibaba Group to launch two mobile apps for Net-a-Porter and Mr Porter in China. The two multi-brand sites will also launch on Alibaba’s Tmall Luxury Pavilion.
Yoox also launched its first own brand, 8 by Yoox – or “Otto” in Italian – in November: a collection of wardrobe “essentials” for women and men. Retail prices range from £20 for a pair of gloves to £625 for a shearling coat.