Holli Rogers is leading an era of tech innovation and growth for independent luxury retailer Browns. Although it does not disclose profit figures, in April Rogers told Drapers Browns had 100% year on year growth – with no sign of slowing down.
Its experimental, boundary-pushing approach continued this year when the retailer teamed up with US-based rental platform Armarium for a pop-up in June. This allowed customers to rent clothing from the South Molton Street store.
Following the success of the London Browns East concept store, a second “nomad store” opened in Los Angeles in September.