Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Nitin Passi, founder and group CEO, Missguided

Missguided has had a challenging year, but it continues to demonstrate the power of knowing what its customer wants. 

Its partnership with ITV2’s Love Island – including selling its clothes through the programme’s official app – was a huge success, and boosted sales by 40%.

Behind the scenes, Missguided put around 100 jobs into consultation in February, citing the need to make teams leaner. In May, online CEO Gareth Jones left after just eight months in the role, followed by head of ecommerce Mark Leach in July and chief technology officer John Allen in October. But there were some key hires, including former N Brown Group merchandise director Robin Gartshore, who joined as chief trading officer in May.

In its most recent results, for the year to 26 March 2017, turnover soared 75.6% to £205.8m, driven by a rise of more than 100% in the US, France and Germany. However, Missguided made a loss after tax of £1.4m, compared with a £239,000 profit in 2016, after it invested heavily in a new warehouse in Manchester. In March, it announced a tie-up with retail group Azadea to launch in United Arab Emirates, Qatar, Saudi Arabia, Kuwait, Bahrain, Jordan, Lebanon and Egypt.

 

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.