Barbour has achieved an enviable position as both the darling of the fashion-forward and the commercial mainstream.
The popularity of its iconic waxed jacket showed no signs of waning in 2018, and it continued to innovate, launching new sub-brand, Barbour Beacon, for the autumn season. Designed for a younger demographic, the 40-piece Beacon collection offers a more youthful take on the company’s heritage, and mixes signature outerwear styles with a more branded look for men.
Another of its sub-brands, Barbour International, won Mainstream Brand of the Year at the Drapers Awards 2018 in November. Judges praised the high quality of the product and strong year-on-year growth in sales.
In January, Barbour reported a 2% rise in profits across the business to £29m for the year to 30 April 2017, on a turnover of £184.3m. Steve Buck has been managing director for 15 years, and, alongside chairman Dame Margaret Barbour, he is ensuring the 124-year-old heritage brand stays relevant for modern shoppers.