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James Jebbia, founder, Supreme

James Jebbia has maintained Supreme’s envied cult status this year.

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The US label, founded in 1994 as a small, underground skate shop, has become famous for its weekly drops and collaborations with brands, cultural icons, artists and celebrities.

In August, New York Times readers were hard pushed to find a copy when the newspaper ran a double-cover advert for Supreme. The 13 August edition’s full wraparound promotion was the first of its kind for the paper, which normally sells for $1.50 (£1.17). Copies later appeared on Ebay selling for upwards of $25 (£19.50).

Every Thursday Supreme stores around the world receive a limited amount of stock, prompting queues of eager customers.

The label’s tightly controlled “drops” this year included collaborations with Vans, Spitfire and Public Enemy.

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