Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Ditte and Nicolaj Reffstrup, creative director and CEO, Ganni

Ganni’s Scandinavian cool continued to capture the imagination of customers around the world in 2018. 

The Danish womenswear brand is now stocked in more than 400 retailers globally, including 30 in the UK, among them Browns, Liberty and Selfridges.

Ganni is on track to maintain an annual growth rate of roughly 50%, partly thanks to the expansion of its own retail. It operates 21 stores across Scandinavia and plans to open a further 10 across Europe, and 10 in the US.

Its growth strategy has been careful and considered: “I’ve seen so many labels expand too quickly and end up killing their brand in the process,” Ditte Reffstrup told Drapers in August.

Nicolaj Reffstrup stepped down as CEO of Ganni in October and was replaced by Andrea Baldo, former CEO of Italian leather goods brand Coccinelle.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.