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Ditte and Nicolaj Reffstrup, creative director and CEO, Ganni

Ganni’s Scandinavian cool continued to capture the imagination of customers around the world in 2018. 

The Danish womenswear brand is now stocked in more than 400 retailers globally, including 30 in the UK, among them Browns, Liberty and Selfridges.

Ganni is on track to maintain an annual growth rate of roughly 50%, partly thanks to the expansion of its own retail. It operates 21 stores across Scandinavia and plans to open a further 10 across Europe, and 10 in the US.

Its growth strategy has been careful and considered: “I’ve seen so many labels expand too quickly and end up killing their brand in the process,” Ditte Reffstrup told Drapers in August.

Nicolaj Reffstrup stepped down as CEO of Ganni in October and was replaced by Andrea Baldo, former CEO of Italian leather goods brand Coccinelle.

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