Having transformed French fashion house Givenchy into a household name as creative director from 2005 to 2017, Riccardo Tisci took charge of British luxury brand Burberry as chief creative officer in March this year.
Burberry chief creative officer, riccardo tisci
Alongside new CEO Marco Gobbetti, who also hired Tisci at Givenchy, the Italian designer has wasted no time in making his mark at Burberry. A collaboration with British designer Dame Vivienne Westwood was announced in July, a new logo and branding unveiled in August. His first collection debuted in September at London Fashion Week.
Although revenue at Burberry dipped slightly in the 26 weeks to 29 September, pre-tax profits rose by 36% to £174m and operating profit was up 36% on 2016/17 to £173m, as the brand “repositions”.
CEO Gobbetti said the response from the industry, particularly buyers, to Tisci’s first collection was “exceptional”. Not only that, but Tisci’s new vision for the brand is already impacting the industry: his B Series of limited edition branded basics has already been selling well, and his influence is filtering on to the high street.