David Bensadoun may have only been CEO of Aldo Group since April 2017, but, as son of the retailer’s founder and a veteran of the family business since 1996, he knows what he is doing.
Aldo is a global powerhouse with 20,000 staff in more than 100 countries and 3,000 global points of sale. There are 17 Aldo stores in the UK – among them London’s Oxford Street, Watford, Leicester and Brighton – and 24 concessions in department stores such as Selfridges, Debenhams and House of Fraser.
Bensadoun is proud of the group’s swift adoption of digital and its omnichannel progress. Having launched its first transactional website in 2005, he describes the business as an “early adopter”.
Every year for the past 10 years, Aldo has recorded a 10% year-on-year increase in its ecommerce sales. It invests between $7m and $10m (£5.4m and £7.7m) each year to iron out friction in customer experience and operations, and ensure it stays ahead of its competitors.
Today, 15% of sales come from ecommerce, and a further 12% from orders placed in store and delivered to customers’ homes.