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‘Mindful’ spending on the rise as Black Friday looms

British shoppers intend to ignore Black Friday and Cyber Monday discounting this year – potentially reducing overall spend by more than £800m.

A survey of more than 2,000 shoppers commissioned by peer-to-peer selling platform Gumtree found that 58% of people will ignore the discounting days, with the most common reasons cited as wanting to avoid unnecessary purchases (48%) and wanting to avoid being “pressured” into buying (31%).

Avoiding “mindless consumerism” was cited by 26% as a reason to shun Black Friday, and 9% said they were attempting to be more sustainable.

Commenting on the findings, Fergus Campbell, head of communications at Gumtree, said: “The research revealed that thinking sustainably is an equal motivator as saving money during these peak sales periods – suggesting more Britons are looking at ways to reduce their impact on the planet.”

Readers' comments (1)

  • And yet the very next article is titled “UK Black Friday sales to reach record high”. 🙄

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