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Drapers 30 Under 30 2020: Amy Moore, senior social media executive, Quiz

Age: 22

“Amy is incredibly creative,” says Sheraz Ramzan, chief commercial officer at fast fashion retailer Quiz. “She is always coming up with new ideas and pushing herself out of her comfort zone to create unique content for the brand. This is a great quality for someone of her age.

“She is determined to make the company grow and expresses this through her unique content creation. We’re very lucky to have Amy as part of the Quiz

team, but I’m sure one day we will be going to Amy’s own social media and marketing agency for future collaborations.”

Among Moore’s long list of achievements are developing Quiz’s influencer marketing strategy, which includes organising and co-ordinating its first influencer trip to the beaches of Ibiza in 2017. The resulting coverage led to a fourfold increase in the retailer’s social media reach and a dramatic boost in clicks to its website via Instagram.

Moore has since managed trips to New York, Mexico, Los Angeles and Sicily. Moore has also developed a social media and influencer strategy to support Quiz’s growth in the US. As a result, the percentage of its total social media followers that come from the territory doubled. 

She has also developed a popular series of influencer store takeovers in Quiz’s bricks-and-mortar locations.

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