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Drapers 30 Under 30 2020: Francesca Aiello, founder, Frankies Bikinis

Age: 24

Los Angeles-based entrepreneur Francesca Aiello has created something of a swimwear sensation with her brand, Frankies Bikinis. A life-long beach fan, she was still a high school student when she launched the brand in 2012, aged just 18. Sales have doubled every year since the brand’s inception.

Aiello struggled to find her perfect bikini, and was encouraged by her mother to have her own designs custom made. Demand snowballed when Aiello began posting her designs on Instagram. In 2014, she was the youngest-ever designer to show at Miami Swim Week.

Frankies Bikinis has since become an Instagram sensation (882,000 followers and counting) thanks to its sporty, flattering styles. Stockists include Selfridges, Harrods, Revolve, Asos and Free People, and it counts Gigi Hadid and Kylie Jenner as fans. A key moment for Aiello came when model Candice Swanepoel posted online about how much she loved the brand in 2015.

Last summer, Aiello added another string to her bow and launched ready-to-wear clothing line Aiello.

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