Tag : Social Media
Gen Z's alternative social channelsSubscription
As Facebook and Instagram have become well established for retailers, and consumers spread their social attention to new platforms, Drapers looks into the success of four alternative platforms: TikTok, Snapchat, Twitch and Pinterest.
Content: the best ways to tell your brand storySubscription
Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.
Going viral: how fashion harnesses hypeSubscription
As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?
Five things brands can learn from Fyre FestivalSubscription
The shocking story of the botched attempt to organise a new, luxury music festival in the Bahamas has gripped the nation thanks to a recently released documentary by Netflix.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.
'Follower fraud' costs brands £157mSubscription
Online “bots” that create fake followers on social media platforms such as Instagram are costing brands more than $200m (£157m).
Shoppers grow wary of influencer marketingSubscription
The boom in influencers has revolutionised how many brands market themselves, but a new survey shows that the majority of consumers find it difficult to discern when an influencer has been paid to promote a product.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
China’s rising digital stars Subscription
Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.