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Tag : Social Media

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  • Social index jb

    Gen Z's alternative social channelsSubscription

    Features3 December 2019

    As Facebook and Instagram have become well established for retailers, and consumers spread their social attention to new platforms, Drapers looks into the success of four alternative platforms: TikTok, Snapchat, Twitch and Pinterest.

  • Prada campaign

    Content: the best ways to tell your brand storySubscription

    Features21 June 2019

    Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.

  • Campaign images christopher kane crocs collection jpeg

    Going viral: how fashion harnesses hypeSubscription

    Features6 March 2019

    As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?   

  • Fyre 01

    Five things brands can learn from Fyre FestivalSubscription

    Comment12 February 2019

    The shocking story of the botched attempt to organise a new, luxury music festival in the Bahamas has gripped the nation thanks to a recently released documentary by Netflix.

  • Tiktok x guess 3x2

    Everything you need to know about TikTokSubscription

    Features8 February 2019

    As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.

  • instagram shopping sticker cropped

    'Follower fraud' costs brands £157mSubscription

    News7 January 2019

    Online “bots” that create fake followers on social media platforms such as Instagram are costing brands more than $200m (£157m).

  • Influencers web final

    Shoppers grow wary of influencer marketingSubscription

    News28 December 2018

    The boom in influencers has revolutionised how many brands market themselves, but a new survey shows that the majority of consumers find it difficult to discern when an influencer has been paid to promote a product.

  • Social shopping 2

    From Pinterest to 21 Buttons: the latest wave in social shoppingSubscription

    Features14 November 2018

    Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.

  • Keely cropped for web

    Editor's Comment: Selling on social media – the next stepsSubscription

    Comment26 October 2018

    Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales. 

  • Xiaohongshu

    China’s rising digital stars Subscription

    Features25 October 2018

    Alibaba and remain prominent, but  several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.

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