Tag : Social Media
Five things brands can learn from Fyre FestivalSubscription
The shocking story of the botched attempt to organise a new, luxury music festival in the Bahamas has gripped the nation thanks to a recently released documentary by Netflix.
Everything you need to know about TikTokSubscription
As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.
'Follower fraud' costs brands £157mSubscription
Online “bots” that create fake followers on social media platforms such as Instagram are costing brands more than $200m (£157m).
Shoppers grow wary of influencer marketingSubscription
The boom in influencers has revolutionised how many brands market themselves, but a new survey shows that the majority of consumers find it difficult to discern when an influencer has been paid to promote a product.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
China’s rising digital stars Subscription
Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.
Pinterest reveals new shopping featuresSubscription
Social media platform Pinterest has today introduced new shopping pins that link directly to product pages on retailer’s sites.
Instagram to build standalone shopping appSubscription
Instagram is reportedly developing a new standalone app dedicated to shopping, to allow shoppers to browse and buy products directly.
Bringing Coachella celebrity chic to BritsSubscription
With an ecommerce empire of influencers, $1bn of millennial-fuelled sales, and a strong bond with the Instagram-friendly music festival, US etailer Revolve is ready to make an impact on the UK market.