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Tag : Social Media

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  • Fyre 01

    Five things brands can learn from Fyre FestivalSubscription

    Comment12 February 2019

    The shocking story of the botched attempt to organise a new, luxury music festival in the Bahamas has gripped the nation thanks to a recently released documentary by Netflix.

  • Tiktok x guess 3x2

    Everything you need to know about TikTokSubscription

    Features8 February 2019

    As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.

  • instagram shopping sticker cropped

    'Follower fraud' costs brands £157mSubscription

    News7 January 2019

    Online “bots” that create fake followers on social media platforms such as Instagram are costing brands more than $200m (£157m).

  • Influencers web final

    Shoppers grow wary of influencer marketingSubscription

    News28 December 2018

    The boom in influencers has revolutionised how many brands market themselves, but a new survey shows that the majority of consumers find it difficult to discern when an influencer has been paid to promote a product.

  • Social shopping 2

    From Pinterest to 21 Buttons: the latest wave in social shoppingSubscription

    Features14 November 2018

    Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.

  • Keely cropped for web

    Editor's Comment: Selling on social media – the next stepsSubscription

    Comment26 October 2018

    Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales. 

  • Xiaohongshu

    China’s rising digital stars Subscription

    Features25 October 2018

    Alibaba and remain prominent, but  several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders.

  • pinterest shopping updates

    Pinterest reveals new shopping featuresSubscription

    News19 October 2018

    Social media platform Pinterest has today introduced new shopping pins that link directly to product pages on retailer’s sites.

  • Instagram tap to view

    Instagram to build standalone shopping appSubscription

    News5 September 2018

    Instagram is reportedly developing a new standalone app dedicated to shopping, to allow shoppers to browse and buy products directly.

  • Revolve index copy

    Bringing Coachella celebrity chic to BritsSubscription

    The Drapers Interview27 June 2018

    With an ecommerce empire of influencers, $1bn of millennial-fuelled sales, and a strong bond with the Instagram-friendly music festival, US etailer Revolve is ready to make an impact on the UK market.

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