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Tag : Superdry

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  • christmas oxford street

    Christmas sales slumped after shoppers 'pull forward' purchasesSubscription

    News13 January 2020

    Consumers “pulled forward” Christmas gift purchases to take advantage of Black Friday discounting, analysts have told Drapers, as multiple retailers report a slump in festive sales.

  • Superdry aw19 (13)

    Superdry warns on profit after weak festive trading Subscription

    News10 January 2020

    Peak trading performance at Superdry was “lower than expected”’ as the retailer battled unprecedented levels of discounting on the high street, subdued consumer demand and shortages of bestselling product.

  • julian dunkerton ceo superdry

    Superdry to launch new premium linesSubscription

    News12 December 2019

    Superdry is to launch four new premium, limited edition collections for its autumn 20. 

  • 3081497 liverpool one superdry outside

    Superdry swings to a half-year loss Subscription

    News12 December 2019

    Superdry has swung to a loss before tax of £4.2m for the 26 weeks to 26 October, from a profit of £26.4m during the same period in 2018, in a ”year of reset” for the business. 

  • black friday

    How Black Friday has become retail's grey areaSubscription

    Features26 November 2019

    Black Friday has become a fixture on the fashion retail industry’s promotional calendar. But as the discounting activity becomes longer and deeper, and some retailers and consumers shun the event altogether, its future has become blurred.

  • Brexit

    Survival strategies for Brexit chaosSubscription

    Features25 October 2019

    The second Brexit deadline has come and gone and there are no concrete plans for the next stage of the process. How is the UK fashion retail industry coping with the effect of prolonged uncertainty on business?

  • 20191010 emap drapers fashion forum 2019 after lunch 2048px social media friendly 56

    Superdry chairman: 'It was like a bizarre hostile takeover'Subscription

    News14 October 2019

    Superdry chairman Peter Williams admitted that the reappointment of co-founder Julian Dunkerton as interim CEO in May was “all a bit bizarre”, in a refreshingly honest conversation with Drapers editor Kirsty McGregor at Drapers Fashion Forum in London last week.

  • Jd

    Dunkerton to lead Superdry as CEO until 2021Subscription

    News14 October 2019

    Superdry co-founder Julian Dunkerton has been appointed as CEO until April 2021, having served as interim CEO for the past six months.

  • Superdry spring 19

    Superdry to widen offer with new licensing partnerSubscription

    News4 September 2019

    Superdry has appointed brand licensing company IMG to widen its product offering into new categories including consumer electronics and sporting goods. 

  • 3081497 liverpool one superdry outside

    Superdry appoints CFO Subscription

    News13 August 2019

    Superdry has promoted Nick Gresham to chief financial officer, in attempt to “return [the business] to strong profitable growth”.

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