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A Butcher of Distinction in Shoreditch, east London

Chosen by Glenn Kinnersley, co-founder of retail design firm Kinnersley Kent Design

As the name suggests, A Butcher of Distinction uses the concept of a traditional butcher’s shop to sculpt a distinctive and original men’s fashion boutique.

Throughout the store there are witty references drawn from the concept, with the designer deliberately taking an unsubtle approach to the theme.

I particularly like the use of meat hooks as a means to hang fashion accessories and the well-worn butcher’s block that forms a surface on which to display labels such as Haversack, Nom de Guerre, Steven Alan and Folk. Coupled with the use of plain white tiles and the occasional butcher’s diagram, these elements create an intriguing retail space capable of drawing customers in.

It is refreshing to see independent stores challenging traditional notions of retail design and setting a benchmark for the future.

Address 11 Dray Walk, London E1

Telephone 020 7770 6111

Owner Matt Paton

Brands include Folk, Haversack, Levi’s Vintage, Nom de Guerre,  Margaret Howell’s mainline and  MHL sub-brand, Steven Alan, Trickers, YMC

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