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A Child of the Jago in east London

Chosen by Barney Rodgers at branding agency Bureaux.

For me this independent is all about attitude. A Child of the Jago is an indie doing something no one else does; it is a store created on a unique vision.

The offer is predominantly own label and inside the store you’ll find everything from limited edition T-shirts to leather jackets and funky shirts, even bespoke tailoring. Mixed in between these great products are all sorts of strange curiosities to buy such as second-hand books and stuffed animals, and there is even a capsule collection of Vivienne Westwood’s World’s End squiggle pattern shirts.

The shop is built to look like a Victorian slum and is named after the best-selling book by Arthur Morrison. It stands out among the surrounding skyscrapers in a rapidly developing area in the
East End of London. I suppose you should expect nothing less from owner Joe Corre, Agent Provocateur founder and son of Vivienne Westwood.

Like the Sex Pistols, this shop is uniquely British.

Address 10 Great Eastern Street, London EC2A 3NT
Telephone +44 (0)20 7377 8694
Owner Joe Corre
Brands include own label called Terrorist, Vivienne Westwood and vintage clothing

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