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A day in the life - Holly Buttleman

The head of in-house PR for Ossie Clark London and Damsel in a Dress on juggling the two brands.

I’m a big fan of the snooze button so I hit that for 20 minutes before finally getting up at 7.30am. I’m an outfit planner, and like to have my staple Topshop black jeans or treggings and blazer laid out the night before, along with a printed Whistles shirt or cashmere jumper and a bright scarf.

I’m fortunate to only live 15 minutes from the head office in King’s Cross so I car share in with a colleague and am usually there by 8.30am. Breakfast is at my desk and is either cereal or, if I’m being healthy, a bowl of fruit.

It’s quite quiet at that time of the morning so I take a deep breath and start working through my voicemails and huge inbox for half an hour before the buzz of the day gets going.

My typical day is different depending on the time of year, and because I cover sales, PR and marketing for two different brands, Ossie Clark London and Damsel in a Dress.

I spend a large part of my morning checking in with our stockists - 45 at Debenhams for Ossie, and nine at House of Fraser and all John Lewis stores for Damsel - discussing sales, product mix in stores, any design or fit issues, whether they need more signage, hangers or lookbooks for in-store events. I speak to nearly all of our stores most days to check they are comfortable.

As we are coming up to our press launch season in late April, I’m starting to plan the website and lookbook shoots for our autumn 13 product. It’s a very focused time and I have to juggle it with my other tasks, but I love being involved in so many areas; the diversity of the job is the best bit.

We are based on an industrial estate so there aren’t many lunch options, but we like to pop to the local Italian cafe to get 20 minutes of fresh air. There are 15 girls in our team, so it’s nice to go out together and get a break to keep focused.

In the afternoon I concentrate on our online business. Damsel’s online shop is our top store for the brand, and we’ve just launched the Ossie online store too, so we are constantly looking at traffic to the sites, and comparing what we are offering to our competitors, such as whether our delivery charges are in line with others.

I’m conscious of whether our sites are looking and functioning how they should. I also work with the online team to compile a weekly e-marketing newsletter.

I usually finish at about 5.30pm, unless I have a particularly tight deadline, and I always like to get my inbox cleared and dealt with before I head off.

I also make sure I’m abreast of any big news stories or weather issues we might need to respond to quickly the next morning - if warm weather is forecast for the next few days I know I need to get product into the stores quickly.

I play netball once a week with my school friends so we have a nice catch up then - we are called the Damsels.

I need a good eight hours sleep so I’m usually in bed by 10.30pm.

  • Salaries for this position range from £35,000 to £60,000 (estimate provided by Harveen Gill)


2013 PR, marketing and sales manager, Ossie Clark London and Damsel in a Dress
2012 PR, marketing and sales manager, Damsel in a Dress
2011 Brand assistant, Damsel in a Dress
2010 Press intern, Marks & Spencer
2010 Press intern, Debenhams
2010 Fashion and Textile Retailing BA Hons, University of Manchester

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