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A look we love

The commercial relevance of preppy styling is based on its balance of tailoring with vintage elements, making it feel both formal and informed, and perfect for casual business looks.

WGSN recently spotted these examples on the streets of Seoul during the South Korean capital’s latest fashion week.

Key items for this look include tailored blazers, V-neck knit sweaters, cotton Oxford shirting and chinos, while styling takes classic smart casual and mixes in hints of athletic and outdoors elements.

WGSN’s style spotters cover more than 100 cities globally, providing insight into bubble-up trends and inspiration for styling.

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