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A personal plea to Zara

Photo courtesy of Zara

Zara does not have an online store. Confused? So am I. I’ve never understood how one of the most successful high street retailers has managed to avoid the allure of the internet. They do have a store for their homeware, but offer nothing in the way of clothing.

Suprisingly, they’re not alone. H&M too has yet to succumb to selling their collections online.

As a blogger it’s incredibly infuriating. Whenever I spot that perfect “must-have” dress (Zara are brilliant for dresses) that I just have to recommend to our readers, I can’t follow through and offer a way to purchase it instantly.

As one of the biggest Zara fans out there, it’s even more frustrating to always have to venture into the store for my retail therapy. I confess. I’m an online shopaholic. Shopping in-store is so pre-historic don’t you think? I jest, but it does almost feel like the Spanish retailer doesn’t care about their legion of web 2.0 followers.

I suspect going online would be a logistical nightmare for Zara, especially considering the sheer volume of stock they churn out annually. So may I suggest a compromise? Make available online, key season pieces and best sellers for diehard fans like myself.

For anything else, I don’t mind actually taking a trip in-store once in a while. The exercise will probably do me good…

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