Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

A transactional website for Primark

H&M and Zara have announced plans to retail online from next year. But what about Primark?

Will they be joining them, and more to the point, does anyone want them to? I think so yes.

Take a look at the search terms Google suggests when you start typing ‘Primark’ into the Google Toolbar, or the homepage – ‘primark online’ and ‘primark online shopping’ must be searched for quite a lot for Google to suggest them.

OK, so it’s not scientific but still indicative of demand – it’s likely those search terms are used a lot by customers who have shopped in store and (wrongly) assumed they could buy later online.

Primark giving its customers the choice to shop in store or online can only be a good thing. It also offers an opportunity to attract new customers; especially those who find the in store experience off putting.

The debate about whether value fashion can work online is old news. It does. Ask Asda, New Look and Peacocks.

Primark needs to join them online, offering its customers an online retail platform they deserve.

What do you think, should Primark join the rest of the high street online?

Read more about online fashion at

Readers' comments (1)

  • It would be popular-but from Primark's perspective it could a logistical nightmare. The returns queues in store are the longest I've ever seen, I once spent over an hour in one..! So imagine their return rates online. They'd also surely have to have a minimum order value to make it cost effective..

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment.

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.