Wow, that is sooo good ! Now I've got to think of a way of doing the same on a budget of £100 (knowing full well that it will slip to £200, as these things always do)
Thats a great idea
I think that you are absolutely on the money there Mary.
I agree 100%. My company, Scoots Suits and Boots, started life as an online only company, but we have added a physical high street shop.
Our plans for the future include growing our online business AND opening further high street shops.
In my opinion, unless you are massive e.g ASOS, you can't survive without using both channels.
The trick is to get both channels working in harmony.
Good Luck Sarah, I'm sure your hard work will pay off. My company has a similar story, so I empathise with you.
A sad loss, it just shows how difficult it is for us "indies"
Well done Next. Hopefully more will take your lead next year.
I agree with "anonymous" above to a degree. I think its going to get increasingly difficult fot the "identikit" High St fashion retailers.
Once a consumer knows their size and fit in a certain brand, they can buy online with confidence. If the garment that they are interested is very similar in style to numerous other offers on the High St, then they are not even taking much of a gamble on if they will like it.
However, I still believe that independant retailers offering something different, will do well. Especially if they wrap an instore experience around that.
So, in a nutshell those who discounted over the last weekend of November, didn't sell any more, they just sold it cheaper.
I'm glad I didn't jump on the bandwaggon.
I wish we hadn't been so willing to embrace this Black Friday nonsense. I'm sure the idea was driven by the larger players needing a further excuse to drive turnover, by discounting (regardless of margin).
Now customers hold back on spending until Black Friday, which in turn leaves stock unsold. Then retailers feel that they need to discount stock to move it.