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Adam Kelly

Selfridges’ sharp-suited menswear buying manager tells graeme Moran his London Collections: Men highlights.

The second edition of London Collections: Men has just finished. What were the highlights for you?

The season overall was bigger, better and slicker this time around, and with the introduction of some of the bigger names it’s been elevated to an even more notable platform in terms of international recognition. Jonathan Saunders was great - a cool presentation. We loved McQueen too, the styling was beautiful.

How much did the moving of London’s menswear shows from the end of London Fashion Week to the start of the season alter the way you buy?

The earlier the collections are seen, the more budget is available. For buyers it’s great to have room to breathe around the London shows and the previous set-up for menswear always felt a little rushed. We are writing orders all year round, but - as I think most UK retailers are trying to do - we’re endeavouring to support British as much as we can.

What other trade shows and fashion weeks will you attend?

It’s business as usual for Milan, Paris and New York, and our priority in terms of trade shows is always Pitti Uomo, particularly for accessories.

What menswear brands are selling well in Selfridges at the moment?

Our designerwear offer, which we expanded significantly last season with a beautiful interior design concept in our London store and new collections, is outperforming our expectations. We’ve added Jonathan Saunders and Kenzo and have seen our customer move towards an extremely high-fashion guy.

You’re often spotted in a sharp suit - how many do you own?

It’s got to be more than 70, with maybe 50 or 60 separate jackets. I’ve got quite a lot of clothes, it must be said - I have to be pretty meticulous with storage.

And how many pairs of shoes?

I’ve probably got more than 100 pairs. My favourites are Crockett & Jones and Church’s for classics, and Dries Van Noten on a fashion level. My favourite trainer brand is Superga.

What has been your biggest ever fashion splurge?

A Tom Ford suit. I won’t reveal the price, but it made a dent.

Other than Selfridges, where are your favourite places to shop for clothes?

New York and Japan are massively inspirational.

Who in the public eye do you think dresses well?

Tom Ford, David Beckham and [rock star] Beck Hansen.

What’s the best thing about your job?

We’re always excited about finding something new, and working out how to bring that to life.

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